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Frequently Asked Questions

Here are a listing of frequently asked questions (FAQs) about IWD Marketing and the services we provide to help you better understand what makes us stand out over our competition.

Local Search Marketing

About IWD Marketing

What is IWD Marketing?

IWD Marketing is a full-service digital marketing agency specializing in SEO, Google Ads management, web design, and social media marketing for businesses across Florida and nationwide.

Where is IWD Marketing located?

Our headquarters are in Boca Raton, Florida, and we proudly serve clients throughout Palm Beach County, all of South Florida and across the United States.

How long has IWD Marketing been in business?

IWD Marketing has been helping businesses grow online for more than 20 years, delivering measurable results through strategic digital marketing.

What industries do you work with?

We work with a wide range of industries — including home services, legal, medical, e-commerce, construction, real estate, retail, and professional services.

What makes IWD Marketing different from other marketing agencies?

We combine custom strategy, real data, and hands-on account management to help clients get results — not just clicks.

Do you work with small businesses?

Yes — we partner with small and mid-sized businesses to create affordable, scalable digital marketing solutions that deliver growth.

Do you offer free consultations?

Yes — contact us to schedule a free digital marketing consultation and website audit.

Can you help businesses outside of Florida?

Absolutely — we serve clients throughout the U.S., with experience managing local, regional, and national campaigns.

Is IWD Marketing a Google Partner agency?

Yes — we are Google Ads certified, meaning we follow Google’s best practices for campaign optimization and account performance.

What services do you offer?

Our services include SEO, Google Ads, web design, social media marketing, branding, and content creation — all customized to your business goals.

Search Engine Optimization (SEO)

What is SEO and why is it important?

SEO (Search Engine Optimization) helps your website rank higher on Google, increase visibility, and drive more qualified leads and customers to your business.

How long does it take to see SEO results?

Most clients begin to see measurable improvements within 3–6 months, depending on competition, website health, and strategy.

What’s included in your SEO services?

Our SEO includes keyword research, on-page optimization, technical SEO, content creation, link building, and local SEO for Google Maps ranking.

Do you offer local SEO for small businesses?

Yes — we specialize in local SEO to help your business appear in Google’s Local 3-Pack and attract customers in your service area.

Can SEO help my business get more leads?

Absolutely — SEO improves your online visibility, helping high-intent customers find you organically.

What tools do you use for SEO?

We use Google Analytics, Google Search Console, SEMrush, Ahrefs, and industry-leading SEO platforms for data tracking and optimization.

Do you provide SEO reporting?

Yes — we provide monthly reports detailing keyword rankings, traffic growth, and measurable ROI.

What is on-page SEO?

On-page SEO involves optimizing your website’s content, titles, headings, images, and internal links for target keywords.

What is off-page SEO?

Off-page SEO focuses on building your website’s authority through backlinks, citations, and online reputation.

Can you optimize my existing website for SEO?

Yes — we can audit and enhance your current website to improve its performance, rankings, and user experience.

Do you help with Google Business Profile optimization?

Yes — we fully optimize your Google Business Profile (GMB) with posts, keywords, Q&As, photos, and review strategies.

What is technical SEO?

Technical SEO improves site speed, crawlability, mobile usability, and structured data so Google can properly index your site.

Can you help me recover from a Google penalty?

Yes — our team specializes in Google penalty recovery, fixing ranking drops caused by algorithm updates or bad backlinks.

What is content marketing and how does it relate to SEO?

Content marketing supports SEO by publishing high-quality, keyword-rich content that attracts and engages visitors.

Do you create blog content for SEO?

Yes — our writers create SEO-optimized blog posts to increase visibility, authority, and website engagement.

Google Ads & Pay-Per-Click (PPC)

What is Google Ads management?

Google Ads management involves creating and optimizing paid search campaigns to drive qualified leads to your website.

What types of ads do you manage?

We manage Search, Display, YouTube, Performance Max, and Remarketing campaigns for businesses of all sizes.

How much should I spend on Google Ads?

Budgets vary — we tailor campaigns to fit your goals, ensuring maximum ROI based on your target audience and market.

Do you provide ad copywriting and creative services?

Yes — we handle ad creation, keyword selection, landing page design, and conversion tracking.

How do I know if my Google Ads are working?

We provide detailed monthly performance reports that track clicks, conversions, cost-per-lead, and ROI.

Do you manage remarketing campaigns?

Yes — we set up remarketing ads to re-engage users who visited your site but didn’t convert.

What’s the difference between SEO and Google Ads?

SEO generates organic traffic over time, while Google Ads delivers instant paid visibility for targeted searches.

Can you combine SEO and PPC for better results?

Absolutely — combining SEO and PPC creates a powerful strategy for maximizing online visibility and lead generation.

Are your Google Ads campaigns professionally managed?

Yes — our team includes certified Google Ads specialists who monitor and optimize campaigns daily.

Do you run ads on social media platforms?

Yes — in addition to Google Ads, we manage Meta (Facebook/Instagram), LinkedIn, and YouTube advertising campaigns.

Website Design & Development

Do you design custom websites?

Yes — we create custom, mobile-responsive websites tailored to your brand, audience, and marketing goals.

What platforms do you build websites on?

We develop sites on WordPress, Shopify, and other modern CMS platforms, depending on your business needs.

Are your websites SEO-friendly?

Yes — all our websites are built with SEO best practices, ensuring faster loading speeds and higher Google rankings.

Do you offer eCommerce website design?

Yes — we build eCommerce websites with secure checkout, inventory management, and marketing integration.

How long does it take to build a new website?

Timelines vary, but most projects take 4–8 weeks from concept to launch.

Can you redesign my existing website?

Yes — we can refresh your current website with modern design, improved UX, and conversion-focused structure.

Do you offer website maintenance services?

Yes — we provide ongoing support, updates, backups, and hosting management for all our clients.

Will my website work on mobile devices?

Absolutely — all websites we build are fully responsive, optimized for phones, tablets, and desktops.

Can you integrate my website with analytics or CRM tools?

Yes — we integrate Google Analytics, Tag Manager, HubSpot, and other marketing tools to track performance and leads.

Do you write the content for websites?

Yes — our content team creates SEO-optimized copy designed to engage users and boost conversions.

Social Media Management

Do you manage social media accounts?

Yes — we provide full social media management for Facebook, Instagram, LinkedIn, and other platforms.

What does social media management include?

We handle content creation, posting, engagement, ad campaigns, and analytics to grow your online presence.

How often do you post on social media?

Posting frequency depends on your goals, but most clients benefit from 3–5 posts per week across platforms.

Do you create graphics or videos for social media?

Yes — we produce branded graphics, short videos, and motion posts that align with your marketing strategy.

Can you run paid social media campaigns?

Yes — we manage targeted ad campaigns on Facebook, Instagram, and LinkedIn to generate leads and brand awareness.

Do you monitor and respond to comments or messages?

Yes — we can manage engagement and reputation by monitoring comments, reviews, and messages.

How do you measure social media performance?

We track follower growth, engagement rate, reach, clicks, and conversions using detailed monthly reports.

Do you create social media calendars?

Yes — we build strategic content calendars to maintain consistency and align with your promotions or events.

Can social media help my business get more clients?

Absolutely — social media builds brand trust, drives website traffic, and converts followers into paying customers.

What’s the best platform for my business?

It depends on your audience — we analyze your industry and demographics to identify the most effective platforms.

Strategy, Branding & Analytics

Do you offer full marketing strategy development?

Yes — we develop complete digital strategies that integrate SEO, PPC, web design, and social media into one cohesive plan.

Can you help rebrand my business online?

Yes — we offer branding and rebranding services, including logo design, messaging, and visual identity.

How do you track marketing ROI?

We use analytics and conversion tracking to measure traffic, leads, sales, and cost-per-acquisition.

Do you provide monthly reports?

Yes — we deliver transparent monthly reports showing key performance metrics for all marketing campaigns.

Why choose IWD Marketing?

With over two decades of experience, a talented in-house team, and proven results across industries, IWD Marketing delivers measurable growth, not just marketing talk.


To learn more about our services call us at (561) 392-0783 or request a quote here.

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Phone: (561) 392-0783

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